My Work
This is my projects page, throughout my college career I've had the privilege to work with many groups and many colleges on projects ranging from business start-up projects to independent social media creation. Here you can find a handful of some of my favorite works.
01
COB 300 - Business Plan
In groups of 7 students were responsible for creating a product/service and properly, financing, marketing, creating a managerial organization chart and pay structure, along with forming a detailed operations chart to see how our product/service will be created and shipped for the first 5 years of the company’s life.
My group's idea: GeoWarmth Poultry Solutions, a business aimed at revolutionizing the poultry Industry by using ground source heat pumps, a reusable and environmentally friendly comparison to the propane used as the industry standard today, to both aid in a cleaner and cheaper overall cost for poultry farmers of today. Over 700 students and 100+ plans were eligible for this competition and my team along with 4 other student teams advanced through two preliminary rounds to compete and be eligible for scholarships totaling more than $50,000. As finalists, we presented in front of 7 esteemed and business-savvy judges a new and improved executive summary and a detailed overview of our company, in effort to deliver a pitch and evaluation to persuade the judges to invest in our company. Additionally, we engaged in a question-and-answer session with the judges, after our presentation answering there biggest questions, concerns, and critiques.I am proud to announce our team placed 4th overall and spent almost 2 full semesters working on this business plan
02
Integrated Marketing Communications - REFI
Me and my team of 6 people were tasked with creating our own Advertising Agency, The Insighters. We were a dedicated ad agency with the goal of "Illuminating roads one step at a time".
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Through this project, we had the opportunity to create and present a detailed Integrated Marketing Communications Plan for Rockingham Educational Foundation Inc. (REFI) a local client in the JMU area, and non-profit. The goal of this media plan was to increase their revenue from $108,000 to $150,000 by June 2025. This goal was achieved through a variety of marketing channels with correlating objectives, strategies, and tactics outlining how to achieve the outlined goal.
03
Media Chair - Delta Sigma Phi
As the media chair for my fraternity, I am tasked with creating any and all social media promotions or posts for social, philanthropic, and recruitment related events. On top of that, I have also helped multiple brothers with external posts for their club sports.
04
Burger King Rebrand
Me and a team of 5 came together to pick any company that is not currently a top performer in the industry, with the goal of analyzing consumer behavior and attitude towards the company and creating a solution for how to change perceptions.
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The company we selected was Burger King as a member of the fast food industry Burger King is rarely seen as a first choice by most consumers. We conducted internal and external company analyses and conducted two separate focus groups to measure consumer's attitudes. After we pitched our new and revised Burger King to sway more of our selected target audience to Burger King.
05
Social Media Trend Analysis
With a partner, we analyzed a viral social media trend and discussed the successes, failures, and reasons for why the trend happened. We selected Snoop Dogg and Martin Agency's viral commercial where Snoop announced he was "Quitting Smoke" to promote the smokeless fireplace from Solo Stove.