Scarcity Human psychology is wired to assign higher value to things that are rare or fleeting. This is the power of scarcity, a principle...

First impressions matter. This is the essence of anchoring , a psychological principle where people rely heavily on the first piece of...

Why do people stick to their decisions, even when alternatives are available? The answer lies in the psychological principle of...

In the crowded marketplace of today, gaining a customer’s trust is often the hardest part of the sales process. Enter social proof , a...

The Psychology of Reciprocity: How it will aid me in sales Psychology plays a crucial role in sales. Understanding human behavior and why...